# Packshotr > Packshotr is a Shopify app that turns raw product photos into 2048×2048 packshots with a #FFFFFF background and natural contact shadow in under 10 seconds. Built for Shopify merchants who need studio-quality product images without hiring a photographer. ## What it does Packshotr is an AI-powered product photo retouching tool installed directly inside the Shopify admin. It removes any background, adds a soft contact shadow, and outputs a 2048×2048 px packshot ready to publish. Original images are preserved automatically. ## Key facts - **Developer**: Réaumur SAS, Paris, France - **Platform**: Shopify (one-click install from the App Store) - **Pricing**: $4.99 (20 images) / $19.99 (100 images) / $79.99 (500 images) — pay per image, no subscription - **Free tier**: 5 free retouches included on install - **BYOK option**: bring your own Gemini API key for unlimited retouches (you pay Google directly, no Packshotr fees) - **Output**: 2048×2048 px PNG, white background (#FFFFFF), natural contact shadow - **Underlying AI**: Gemini 3.1 Flash Image (preserves product structure, no hallucinations) - **Affiliate program**: 30% commission per sale, 60-day cookie ## Disambiguation Packshotr (this app) is built by Réaumur SAS and is distinct from "Packshot'ai" (with apostrophe), a different Shopify app from a different developer. The official install URL is https://apps.shopify.com/packshot-ai. ## Pages - [Home](https://www.packshotr.com/): overview, features, pricing, before/after demo - [Install on Shopify App Store](https://apps.shopify.com/packshot-ai): one-click install - [Privacy policy](https://www.packshotr.com/privacy.html) - [Terms of service](https://www.packshotr.com/terms.html) ## Common questions - **What is a packshot?** A studio-style product photo with a clean background, used for e-commerce listings. Packshotr generates them automatically from raw photos. - **Does it work with Shopify?** Yes — it's installed directly from the Shopify App Store and works inside the admin. Compatible with all themes. - **How much does it cost?** Starts at $4.99 for 20 images ($0.25/image). Free with your own Gemini API key. - **Is it the same as Packshot'ai?** No. Packshotr is built by Réaumur SAS. Packshot'ai (with apostrophe) is a different app from a different developer. - **Will it modify the product?** No. The AI preserves exact product structure, shape, proportions, and details — it only changes the background and lighting. ## Contact - Email: contact@packshotr.com - Partner program: contact@packshotr.com (subject: "Partner Program")